Loop King Laces was born when Founder Jay R. got tired of having to buy cheaply made shoelaces to put them in his expensive kicks. The laces on the market just didn’t suit the standards of sneakers worth hundreds, and even thousands of dollars. Seeing this as a huge gap in the sneaker industry, Jay set to create Luxury Shoelaces with Golden Tips.

Finding materials that never fray, never break and never snap was a difficult task, but one that was done incredibly well in the end. After months of material research, Jay created a Genuine Leather, 100% Fire Resistant Shoelace that then became Loop King Laces’ first product! The shoelace was made exceptionally well, with everything Jay wanted in a shoelace for his sneakers. Adding the Golden Embossed Tip made this product the perfect item to start a company with.

Loop King Laces stands for its Luxury and Quality Shoelaces and has now branched out to Luxury Flat Waxed Shoelaces and Luxury Rope Shoelaces to further broaden the range of sneakers we can be put into. We simply cannot sell the cheapest shoelaces because of our cost of the material, but people don’t come to us to buy cheap shoelaces, they come to us to buy the most Luxury Shoelaces on the market. This is something we are extremely proud of and something that we will always stand by.

We thank all of our customers for their support on our journey and promise to always keep you looking fresh in our laces!