Upmarket Flat Shoe Laces to Add Visual Flair to Your Footwear

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An essential component of any shoelace is the ability to generate friction when tied (holding them in place when tied). That’s why we use the highest caliber cotton in our flat shoe laces. It provides ample friction and is heavenly soft to the touch.

You won’t have to worry about our laces wearing out in a few months. In fact, they’re so durable that they typically outlast other shoelace brands by 3x.

The premium wax that we use is another secret weapon of ours.

Why’s that?

It’s because the wax is waterproof and prevents dust, dirt, and grime from accumulating on your shoelaces - prolonging their life as a result. The wax also preserves the color of your laces so they won’t fade as much or as fast.

If you want to get the most value out of your shoes, you need high-quality laces to go along with them.

Older, worn-out laces won’t tie properly and can end up hurting your feet. You need laces that will keep your feet securely inside your shoes in order to avoid blisters.

To make sure that never happens, always use LoopKing™ luxury shoelaces.